Eileen Fischer is a Marketing Professor that takes care of the Anne and Max Tanenbaum Chair of Entrepreneurship and Family Enterprise that is associated with the Shulich School of Business at New York University. For over 20 colorful years and more, she was able to study the Canadian SMEs and has observed the issues that circulates and restrains its growth. She was able to greatly contribute informative and extensively publish them to provide the entrepreneurship field with the needed knowledge for endeavors regarding the internationalization of SME that can play a big role for highly ranked management teams and the brand and reputation cultivation firms, recently.
Apart from that matter, she experienced working with SMEs that are related with different groups so that she can help them in improving their growth strategies internationally as well as, domestic growth strategies. Also, she involved herself with co authoring reports that is in regards with the versatile and delicate sectors of SME growth which s focused on the department of foreign affairs and international trade, Asia Pacific foundation of Canada and last but definitely not the least, the Ontario ministry of Economic Development.
To make this a lot clearer, SMEs is an abbreviation for Small and Medium enterprises. As you can see, SMEs are companies or businesses that has a headcount which falls under specified restrictions and, as what the name suggests; small businesses. The field of Small Business Administration places business Eileen Fischer in the criteria of small business depending on the kind of industry that it is engaged in. Not only that, it will also depend on the revenue, ownership structure and the headcount of employees. In some instances, the number of employees can be restricted at 500 but can still go as 1500. This is the field that Eileen Fischer is venturing.
In the majority of the world’s economies, smaller businesses are a lot greater in number. If you see and try to research its many sectors, SMEs can also be responsible for provisioning competition and innovation against other big enterprises. There is a big difference with SMEs in other countries. A great example of this is India. India’s MSEs or Micro and Small Enterprises are playing a key role with the industrial economy of the country in a large percent. If you try to estimate the percentage value of the MSEs, it is responsible for about 33% of the country’s total export of products and about 39% of the country’s manufacturing output. The short information provided above is just useful information so that you can understand Prof. Fischer’s field if you are new to the terminologies provided.
Prof. Eileen Fischer joined NYU or New York University Stern School of business as an additional Associate Professor in the Management and Organizations in the year 2003 of January. Her career began as she worked as an employee at the brand management department of Procter & Gamble. After that she worked for some Pharmaceutical Firms in the categories of consumer medicine. She was a senior executive that required her to play different roles as the company’s French branch commercial director, Skin care department director of global strategy and VP of the marketing department of the Europe branch.
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